PENDLR and Tradekar join forces for exclusive distribution of Pro-User bike carriers and Spinder
More possibilities to carry bikes easily and safely, both on the towbar and on the car roof. To realise this, PENDLR has the exclusive rights to distribute the leading bike carrier brands Spinder and Pro-User bike carriers with effect from 1 January 2025. This agreement applies to Benelux and Denmark. A cooperation that perfectly matches PENDLR's mission to make daily travel more flexible, efficient and sustainable. Tradekar: Pioneer in smart and accessible bike carriers Tradekar has been developing, manufacturing and selling smart, convenient and affordable leisure products to support everyone's leisure time for more than 40 years. The Pro-User and Spinder brands, which fall under the Tradekar banner, stand for quality and innovation in the field of bike carriers. Tradekar started developing Pro-User bike carriers in 2000, and introduced its first model in 2001. This was the beginning of a successful journey. Since then, continuous innovations have resulted in a complete product line in 2024. Spinder bike carriers have been around since the 1980s. The brand was acquired by Tradekar in 2013 and through constant development and innovation, a wide range of bike carriers is now available. The bike carriers are suitable for 1, 2, 3 or 4 bikes, which can be placed on the towbar or on the roof of the car. Both Pro-User and Spinder offer a wide range of accessories in addition to bike carriers to enhance overall quality, experience and safety. PENDLR is the partner in micromobility PENDLR, which until over a year ago was still known as Kruitbosch wholesaler, has been steering its course towards micromobility since its launch. It combines its years of experience in bicycles, parts and accessories with new insights to deliver on its promise of being the absolute partner in micromobility. Of course, a range of high-quality and safe bike carriers cannot be missing from that. PENDLR's exclusive distribution of Pro-user and Spinder will only strengthen its position as a provider of flexible, efficient and green solutions. PENDLR and Tradekar: a cooperation with vision Both companies have found each other in their shared vision of mobility. PENDLR was looking for a strong partner to offer a wide range of bike carriers and found it in Tradekar. Both PENDLR and Tradekar have a clear focus on quality, innovation and supporting sustainable travel, making this cooperation a logical step.
Dec 3, 2024
•Bram van Duinen
•2 min. reading time
100Procentfiets expands ANWB bicycle range with help from PENDLR
ANWB recently launched ANWB Marketplace, its own platform on which external sellers can sell via the ANWB web shop. Looking for sellers to build a good and extensive bicycle assortment with, PENDLR put ANWB in touch with 100procentfiets.nl from Martijn Boere. Meanwhile, more than 1,000 bicycle articles from 100procentfiets.nl are live on ANWB Marketplace, sourced from PENDLR. A fruitful collaboration that gives the use of cycling and micromobility another boost! A fresh and effective partnership In early September 2024, ANWB introduced ANWB Marketplace, a new online platform where external retailers and suppliers can offer their products. This provides external sellers with access to ANWB's many customers and it enables ANWB to expand the range of products offered in its webshop. In the search for sellers of bicycle parts and accessories, PENDLR deliberately chose not to start selling to consumers via ANWB Marketplace itself, but instead put forward some of their customers, such as Martijn Boere, owner of 100procentfiets and Bikebudget.nl. Martijn Boere grew up in a real cycling family. Grandpa, 2 uncles and parents had their own bike shop. Martijn continues the tradition, but in a modern way. He - and a team of driven colleagues - sell bicycle parts and accessories through thematic websites and on platforms, with 100procentfiets and BikeBudget.nl. They do this very successfully and for that they buy from PENDLR. Connecting the dots PENDLR's ambition is to encourage the use of micromobility - or light and sustainable means of transport - in and around the city. It does so by providing entrepreneurs with micromobility ranges, but also by connecting its network, connecting the dots. Meanwhile, Martijn Boere already has over 1,000 items live on ANWB Marketplace. An additional sales channel, in addition to his own websites and sales via other platforms. ANWB Marketplace already counts about 20 external sellers since its launch in September and has the ambition to quickly grow into a leading platform in the Netherlands. PENDLR is a partner in micromobility, for all kinds of retailers, including retailers like Martijn who sell online via their own websites but also via platforms. PENDLR can help with a wide range, fast delivery to retailers as well as directly to customers and spotting new opportunities within its network. Do you also want to work with PENDLR? Would you also like to partner with PENDLR and get access to more than 160 different brands and 23,000 unique products? Then become a customer at PENDLR or contact us!
Dec 1, 2024
•Ilse Michiels
•3 min. reading time
Store Design at Salland2wielers: A fresh new look
In addition to products and knowledge, at PENDLR we also support you with services. Store design is one of those services that can help boost your sales. Some time ago, PENDLR assisted with the redesign of the Salland2wielers store in Dalfsen. We visited Jerry and Marcel, the store owners, to hear how they and their customers are experiencing the new setup. A sense of space and clarity A more spacious layout, where all products are strategically placed along the walls so that customers can easily explore the store — according to Jerry and Marcel, that’s the biggest change compared to the previous setup. Previously, handlebars dominated the store interior, creating a cramped feeling. “Now the store radiates a sense of space and clarity, without the floor space having changed.” Increased appeal Jerry and Marcel recognize the valuable role PENDLR played in the store design process and appreciate how we were able to take the pressure off their shoulders. By trusting PENDLR’s expertise, they can continue to focus on their core business, knowing the perfect assortment is displayed in their store. PENDLR’s experts carefully selected the ideal accessories and parts that now hang on the slatwalls. Jerry emphasizes the importance of quality over quantity, working with models and brands they fully believe in. The new store layout has not only improved the store’s aesthetics but also increased its appeal. Bags, in particular, remain the biggest draw. “I’d say we sell a bag with around 70% of all bikes, and since the new presentation of the bags, we’ve definitely seen an increase in sales.” “Our relationship with PENDLR and Kruitbosch goes back 25 years. And I’ve been doing business with Kruitbosch for 35 years. If something works well, there’s no reason to look elsewhere. So it was only natural for us to turn to you as well. Kruitbosch really helped us think about which products should be placed where in the store.” Enhanced store experience The redesign of the Salland2wielers store has brought about a significant change in the shopping experience, both for the owners and their customers. With a more spacious layout and strategic product placement, the store now offers a feeling of openness and clarity, making it more attractive to visitors. The collaboration with PENDLR has resulted in the successful implementation of this new store concept, with quality and expertise at its core. Interested? Let us know! Would you like a modern upgrade for your store and product range as well? Click the link below and let us know — we’ll get in touch with you as soon as possible!
Oct 22, 2024
•Bram van Duinen
•3 min. reading time
Yeply & PENDLR join forces for a stronger future
More daily travel by bikes instead of cars or vans. Bicycles of all kinds: bicycles, cargo bikes and you name it. Both to work, taking the children out or shopping and delivering parcels or meals. But then that bike has to work at all times & if it does go wrong, be repaired quickly. That is what Yeply - the mobile bicycle workshop - and PENDLR - the wholesaler of parts and accessories for all micromobility means of transport - are working on together. Together, they ensure maximum up-time of bikes, cargo bikes and other micromobility vehicles. Yeply is the fastest growing maintenance ecosystem for bicycles and bicycle-like vehicles in Europe Yeply provides first-class maintenance and service solutions for both B2C and B2B bike (fleet) owners in European cities. They already have the largest maintenance network in Europe and aim to become #1 player in the world. ‘At Yeply, we are committed to delivering fast, convenient and transparent service,’ says Carlos Gil, COO and Co-founder of Yeply. ‘Our mission is to empower individuals and businesses to play a crucial role in sustainability, healthier lifestyles and cleaner environments by using carbon-free micromobility & we enablish this by providing exceptional bike maintenance.’ PENDLR is the partner in micromobility, for sales but also all Service & Repair PENDLR (formerly known as Kruitbosch wholesale) is building on its years of experience in bicycles, parts and accessories & is expanding into cargo bikes and other micromobility means of transport and is seeing many new Service & Repair providers emerge, for which it can be the one-stop-shop for all parts and accessories. ‘With us, you can easily and quickly find all parts needed for maintenance and repair of passenger but also cargo bikes with fast delivery and reliable service, which saves a lot of time and worries for the Service and Repair parties of bike (fleet) owners,’ says Harold van der Hoeven, Business Developer at PENDLR. Yeply & PENDLR join forces Together, Yeply and PENDLR aim to revolutionise bicycle maintenance and repair services. ‘Our joint commitment guarantees a response time of 48 hours, ensuring bikes are always in optimal condition,’ Gil said. ‘We analysed with Yeply exactly which spare parts they need so they can always find them with us and we can deliver them quickly. So that Yeply can carry out their repairs without delay and give their customers the service they deserve,’ van der Hoeven said. Yeply and PENDLR have recently started working together, with great satisfaction from both sides. It is another step in Yeply's ambition to become the number one bicycle maintenance and service party in the world & a concrete proof of PENDLR's promise to become the partner of choice for sales, maintenance and repair in micromobility. About Yeply We are Yeply, excited to introduce ourselves! Founded in Finland in 2016, we are Europe's fastest-growing mobile bike service, dedicated to delivering excellence in bike maintenance and repair to your doorstep. Present in Finland, Germany, the Netherlands and Belgium, our mission is to empower people and businesses to create cleaner cities and healthier lives through excellent and transparent bike maintenance. Our vision is to facilitate the shift to carbon-free micro mobility, making it central to urban transport. Using cutting-edge technology, we offer top-quality service and clear communication, making us your ideal partner for bike fleet maintenance and repair. Curious to see how we can support your goals, just like Yeply? With our range of reliable vehicles, parts, and accessories, we provide everything you need to make daily mobility more flexible, efficient, and sustainable. Get in touch with us for a no-obligation chat, and let’s explore how we can help you best. Stronger together, seizing opportunities, and ready for tomorrow.
Sep 1, 2024
•Bram van Duinen
•4 min. reading time
Professional workplace design at Bike Totaal Ton Koning
Recently, PENDLR took care of the refurbishment of Bike Totaal Ton Koning's workshop. We spoke to Jan Bond, the owner, to hear how he, the staff and his customers like the new set-up. A neater and more efficient workplace According to Jan Bond, the biggest change was that the workplace is now much neater and more organised. Previously, the workplace was an open space without walls, which meant everyone could see all the bikes and materials mixed up. Now there is a clear separation, so customers only see the part where work is actually done on bikes. This creates more peace and space, and it leaves a much more professional impression on customers. Smooth cooperation with PENDLR ‘We have been working with Kruitbosch for 30 years, so it was natural that we would approach them for this redesign,’ says Jan. ‘The cooperation went very smoothly. We already had some ideas of our own and together with Roeland from PENDLR we were able to develop them into a practical and efficient layout.’ Improved functionality and efficiency One of the main improvements was the introduction of new, organised cabinets. ‘The old cabinets were over 25 years old and not very practical. Now we have cabinets with layouts in the drawers, which contributes to neatness and clarity,’ says Jan. In addition, the redesign has led to a more efficient working environment. ‘We now work closer together, which at first took getting used to, but now it ensures that we can help each other more easily and quickly. There is less walking through the workplace and everyone can work from their own workstations. This all contributes to efficiency.’ Positive customer reactions Customers respond positively to the new workplace. ‘Many customers even startle a little when they enter the workplace and say, ‘Did I accidentally walk into the shop?’’ laughs Jan. ‘The reactions are very positive, people notice that it is more spacious and tidy. The space hasn't changed, but the new layout makes it seem more spacious.’ An inspiring example for the future Jan is very satisfied with the cooperation and the final result. ‘I would definitely recommend PENDLR's services to other dealers. The process went smoothly and the result is above expectations.’ The workplace layout at Ton Koning is therefore a shining example of what can be achieved with dedication, expertise and a shared vision. We look forward to many more years of successful collaborations and innovative projects that transform workplaces. Would you also like to have your workplace redesigned by PENDLR? Then get in touch with us!
Jul 30, 2024
•Bram van Duinen
•3 min. reading time
Daily travels in and around the city more flexible, efficient and green. We are your partner in micromobility.
