Store Design at Salland2wielers: A fresh new look
In addition to products and knowledge, at PENDLR we also support you with services. Store design is one of those services that can help boost your sales. Some time ago, PENDLR assisted with the redesign of the Salland2wielers store in Dalfsen. We visited Jerry and Marcel, the store owners, to hear how they and their customers are experiencing the new setup. A sense of space and clarity A more spacious layout, where all products are strategically placed along the walls so that customers can easily explore the store — according to Jerry and Marcel, that’s the biggest change compared to the previous setup. Previously, handlebars dominated the store interior, creating a cramped feeling. “Now the store radiates a sense of space and clarity, without the floor space having changed.” Increased appeal Jerry and Marcel recognize the valuable role PENDLR played in the store design process and appreciate how we were able to take the pressure off their shoulders. By trusting PENDLR’s expertise, they can continue to focus on their core business, knowing the perfect assortment is displayed in their store. PENDLR’s experts carefully selected the ideal accessories and parts that now hang on the slatwalls. Jerry emphasizes the importance of quality over quantity, working with models and brands they fully believe in. The new store layout has not only improved the store’s aesthetics but also increased its appeal. Bags, in particular, remain the biggest draw. “I’d say we sell a bag with around 70% of all bikes, and since the new presentation of the bags, we’ve definitely seen an increase in sales.” “Our relationship with PENDLR and Kruitbosch goes back 25 years. And I’ve been doing business with Kruitbosch for 35 years. If something works well, there’s no reason to look elsewhere. So it was only natural for us to turn to you as well. Kruitbosch really helped us think about which products should be placed where in the store.” Enhanced store experience The redesign of the Salland2wielers store has brought about a significant change in the shopping experience, both for the owners and their customers. With a more spacious layout and strategic product placement, the store now offers a feeling of openness and clarity, making it more attractive to visitors. The collaboration with PENDLR has resulted in the successful implementation of this new store concept, with quality and expertise at its core. Interested? Let us know! Would you like a modern upgrade for your store and product range as well? Click the link below and let us know — we’ll get in touch with you as soon as possible!
Oct 22, 2024
•Bram van Duinen
•3 min. reading time
Professional workplace design at Bike Totaal Ton Koning
Recently, PENDLR took care of the refurbishment of Bike Totaal Ton Koning's workshop. We spoke to Jan Bond, the owner, to hear how he, the staff and his customers like the new set-up. A neater and more efficient workplace According to Jan Bond, the biggest change was that the workplace is now much neater and more organised. Previously, the workplace was an open space without walls, which meant everyone could see all the bikes and materials mixed up. Now there is a clear separation, so customers only see the part where work is actually done on bikes. This creates more peace and space, and it leaves a much more professional impression on customers. Smooth cooperation with PENDLR ‘We have been working with Kruitbosch for 30 years, so it was natural that we would approach them for this redesign,’ says Jan. ‘The cooperation went very smoothly. We already had some ideas of our own and together with Roeland from PENDLR we were able to develop them into a practical and efficient layout.’ Improved functionality and efficiency One of the main improvements was the introduction of new, organised cabinets. ‘The old cabinets were over 25 years old and not very practical. Now we have cabinets with layouts in the drawers, which contributes to neatness and clarity,’ says Jan. In addition, the redesign has led to a more efficient working environment. ‘We now work closer together, which at first took getting used to, but now it ensures that we can help each other more easily and quickly. There is less walking through the workplace and everyone can work from their own workstations. This all contributes to efficiency.’ Positive customer reactions Customers respond positively to the new workplace. ‘Many customers even startle a little when they enter the workplace and say, ‘Did I accidentally walk into the shop?’’ laughs Jan. ‘The reactions are very positive, people notice that it is more spacious and tidy. The space hasn't changed, but the new layout makes it seem more spacious.’ An inspiring example for the future Jan is very satisfied with the cooperation and the final result. ‘I would definitely recommend PENDLR's services to other dealers. The process went smoothly and the result is above expectations.’ The workplace layout at Ton Koning is therefore a shining example of what can be achieved with dedication, expertise and a shared vision. We look forward to many more years of successful collaborations and innovative projects that transform workplaces. Would you also like to have your workplace redesigned by PENDLR? Then get in touch with us!
Jul 30, 2024
•Bram van Duinen
•3 min. reading time
We make the daily commutes in and around the city more flexible, efficient and green. We are your partner in micromobility.
