Store Design at Salland2wielers: A fresh new look
Oct 22, 2024
•Bram van Duinen•3 min. reading timeIn addition to products and knowledge, at PENDLR we also support you with services. Store design is one of those services that can help boost your sales. Some time ago, PENDLR assisted with the redesign of the Salland2wielers store in Dalfsen. We visited Jerry and Marcel, the store owners, to hear how they and their customers are experiencing the new setup.
A sense of space and clarity
A more spacious layout, where all products are strategically placed along the walls so that customers can easily explore the store — according to Jerry and Marcel, that’s the biggest change compared to the previous setup. Previously, handlebars dominated the store interior, creating a cramped feeling.
“Now the store radiates a sense of space and clarity, without the floor space having changed.”
Increased appeal
Jerry and Marcel recognize the valuable role PENDLR played in the store design process and appreciate how we were able to take the pressure off their shoulders. By trusting PENDLR’s expertise, they can continue to focus on their core business, knowing the perfect assortment is displayed in their store.
PENDLR’s experts carefully selected the ideal accessories and parts that now hang on the slatwalls. Jerry emphasizes the importance of quality over quantity, working with models and brands they fully believe in. The new store layout has not only improved the store’s aesthetics but also increased its appeal. Bags, in particular, remain the biggest draw.
“I’d say we sell a bag with around 70% of all bikes, and since the new presentation of the bags, we’ve definitely seen an increase in sales.”
“Our relationship with PENDLR and Kruitbosch goes back 25 years. And I’ve been doing business with Kruitbosch for 35 years. If something works well, there’s no reason to look elsewhere. So it was only natural for us to turn to you as well. Kruitbosch really helped us think about which products should be placed where in the store.”
Increased appeal
Enhanced store experience
The redesign of the Salland2wielers store has brought about a significant change in the shopping experience, both for the owners and their customers. With a more spacious layout and strategic product placement, the store now offers a feeling of openness and clarity, making it more attractive to visitors. The collaboration with PENDLR has resulted in the successful implementation of this new store concept, with quality and expertise at its core.
“Our relationship with PENDLR and Kruitbosch goes back 25 years. And I’ve been doing business with Kruitbosch for 35 years. If something works well, there’s no reason to look elsewhere.''
Interested? Let us know!
Are you, just like Jerry and Marcel, also interested in a modern upgrade for your store and product range? Then become a PENDLR customer!
Bram van Duinen
Performance Marketeer
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