Velofollies 2026: three days of micromobility, inspiration, and great conversations
Jan 26, 2026
•Bram van Duinen•4 min. reading timeOn January 16, 17, and 18, PENDLR attended Velofollies. And what a weekend it was. For three days, everything revolved around micromobility and the mobility of tomorrow. Normally, Andy Machiels, Jenno Van Heck, and Pascal Vandamme travel to visit dealers and partners across Flanders, but this time it was the other way around: Velofollies brought everyone together.
Pascal immediately noticed how special that is. “Velofollies feels like the moment when the sector comes together. You can see what everyone is working on and feel the energy on the exhibition floor.” Jenno adds that it’s precisely this mix that makes it so valuable: “Here, you’re not only speaking with dealers, but also directly with consumers. That provides an incredible amount of insight.”
Tomorrow’s mobility presented through relatable scenarios
During the exhibition, PENDLR once again showcased the Mobility of Tomorrow campaign, translated into a stand concept with relatable scenarios. Not just individual products, but everyday situations that everyone can recognize: On the Move (commuting), Out Together (family trips), and City in Motion (cargo bikes and bakfietsen).
According to Jenno, that’s precisely the strength of the concept. “Visitors see themselves in these scenarios. It’s not about a bike on a pedestal, but about how you get around every day.” Pascal adds that this naturally sparks conversation: “We invite people to think about solutions. This way, we show that micromobility works today, not just in the future.”
In this way, PENDLR makes the mobility of tomorrow tangible and accessible, together with its visitors.
Pascal & jenno in gesprek
Folding bikes in the spotlight, for both dealers and consumers
A standout feature at the stand was the strong focus on folding bikes. Since the beginning of this year, PENDLR has also been authorized to distribute UTO in Flanders, a milestone that was proudly highlighted. Pascal immediately noticed the enthusiasm. “Dealers have been positive about UTO for a while, but it was really great to hear directly from consumers what they think.”
Jenno noticed something else in particular: “You can tell that many people are already specifically looking for a folding bike. That knowledge is already there. And together with Aurélien from UTO, we were able to deepen that expertise even further, both with consumers and dealers.” The folding bike proved to be a real crowd-puller.
Focus on family trips and outings
In addition to commuting, there was a notable focus on family trips and outings. Throughout the exhibition, cargo bikes, longtails, and smart accessories were on display—a clear signal that micromobility continues to grow. Jenno sees this as part of a broader trend. “It’s no longer just about commuting. Families are really discovering micromobility as a fully-fledged alternative.”
This was also evident at the PENDLR stand, where Alpina’s children’s bikes attracted a lot of attention. Pascal particularly noticed the popularity of Vici. “Both dealers and consumers were very interested in the grow-with-me bike, and the new 16-inch model also received plenty of attention.”
Stella beers on the cargo bike
Cargo bikes, longtails, and bakfietsen were impossible to miss at Velofollies. According to Pascal, this is not a temporary trend. “These forms of micromobility are steadily gaining popularity. That’s why we deliberately include them in our scenarios.”
A great example was the custom Omnium cargo bike by Green Leaf Projects at the stand, fully equipped with complementary brands like Kinekt, Ergon, and Fahrer. Jenno laughs when he recalls it: “And yes, that crate of Stella beers definitely drew extra attention. Sometimes it’s nice to just have a little fun.”
Looking ahead to the B2B Festival
The focus is already looking ahead. On February 8 and 9, PENDLR will present almost the same concept at the B2B Festival. Jenno sees this as a natural next step. “There, too, we guide visitors through relatable scenarios with solutions that can be applied immediately.”
Pascal emphasizes that strong brands play an important role in this. “Brands like Alpina, Ergon, Vici, Spinder, UTO, and Brooks are prominently featured again. This way, we show just how rich and complete the micromobility story is.”
In this way, PENDLR works together with dealers, partners, and brands toward one shared goal: making everyday mobility more flexible, efficient, and sustainable.
Bram van Duinen
Performance Marketeer
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