Spring is here: Make your store bloom with PENDLR
Spring has arrived! The days are getting longer, the sun is making more frequent appearances, and the bike shop once again becomes the bustling starting point for new cycling adventures. And for you as a cycling specialist, this is the perfect opportunity to inspire your customers and equip them with the newest, smartest, and most beautiful products. At PENDLR, we’re happy to help you do just that. Discover our spring favorites for the new cycling season! Travel in style with CHPO sunglasses CHPO cycling sunglasses offer the perfect unisex models for a stylish look, both on and off the bike. These sunglasses combine design, comfort, and functionality, making them ideal for cyclists seeking both protection and style. The frames are made from 100% recycled plastic, making them a more sustainable choice for environmentally conscious riders. Eovolt Afternoon Pro: Winner of the Design & Innovation Award 2025 The trend is unstoppable: compact folding e-bikes are booming. The Eovolt Afternoon Pro is a true standout in this segment — and for good reason, as it has been awarded the Design & Innovation Award 2025! This e-bike combines user-friendliness with power, and thanks to its smart folding mechanism, you can take it anywhere. Perfect for city rides, camping holidays, or commuters who want to cycle the last stretch flexibly. With its modern looks and high-quality finish, this is a bike your customers will definitely want to be seen with. Pro-User bike carriers: carefree bike transport Taking your bike along on an adventure? That’s not possible without a reliable bike carrier. The Pro-User Diamant and Diamant SG2 are among the most user-friendly and safest carriers on the market. They are tiltable, easy to mount, and suitable for e-bikes. The sturdy construction and smart design ensure your customers can hit the road with peace of mind, whether it’s for a day of cycling in nature or a bike holiday abroad. BoBike Exclusive Evolve: family cycling fun Spring is also the season for family outings on the bike. With the BoBike Exclusive Evolve child seats — available in both front and rear versions — parents can take their children along safely and comfortably. These seats not only feature modern, stylish designs but also offer extra safety and adjustability. A great combination of convenience and top quality, for worry-free rides with the whole family. Basil Move: the new favorite for every cyclist New in Basil’s range is the Basil Move: a versatile pannier bag perfect for daily use. Lightweight, water-repellent, and equipped with a handy carrying strap. Whether it’s for groceries, sports gear, or work essentials — with the Basil Move, your customers always have a practical and stylish solution on hand. An indispensable addition for anyone who takes cycling seriously. Hedgren: stylish and practical With the Hedgren Commute Bike bag, functionality and style go hand in hand. This premium bag is specially designed for the modern commuter who wants to cycle to work in an organized, comfortable, and stylish way. The bag is water-repellent, spacious on the inside, and equipped with smart compartments for a laptop, documents, and other daily essentials. Thanks to the simple click system, the bag can be easily attached to the luggage carrier, and with the detachable shoulder strap, it’s just as easy to carry into the office or to a meeting. The Hedgren Commute Bike combines timeless design with top quality and is the ideal choice for customers who demand both functionality and elegance. This range is available in four different models. New Looxs: three new models for every type of cyclist This spring, New Looxs is going big with three new pannier bags, each with its own character: • Oslo — A modern, sleek bag perfect for commuting. Waterproof, spacious, and smartly organized for laptops and other essentials. Ideal for business cyclists who like to stay organized on the go. • Tulum — A playful, colorful bag that combines cheerfulness with functionality. Perfect for recreational cyclists heading out for a day trip. With plenty of space for picnic items or a day of shopping. • Sports — As the name suggests: sporty and functional. A robust bag for longer rides, with reflective details and an extra reinforced bottom. Perfect for anyone who loves to cover long distances. Make your shop bloom this cycling season! Spring is the perfect time to make your shop shine with new products, fresh inspiration, and smart solutions for every cyclist. Want to stock these products from CHPO, Eovolt, Pro-User, BoBike, Basil, and New Looxs to help your customers head into the season with excitement? Become a PENDLR partner today! Together, we make daily travel more flexible, efficient, and greener!
Mar 19, 2025
•Bram van Duinen
•4 min. reading time
Partners in micromobility | PENDLR and Schwalbe: How Schwalbe gives old tires a second life
Today is Recycling Day! To mark this special occasion, we visited Schwalbe to learn more about their pioneering recycling program for both inner and outer bicycle tires. Schwalbe, a partner of PENDLR, has been working for years to make its production process more sustainable and to close the material loop. We spoke with Maiko Bakker and Elisa Treling about Schwalbe’s ambitions and the challenges they face along the way. Sustainability as a Core Value "We have always been a manufacturer of bicycle tires, nothing more, nothing less," says Maiko. "Since we don’t have a large investment company behind us and focus solely on bicycle tires, we can truly be pioneers in sustainability." The first steps towards recycling were taken as early as the year 2000. "That was when we first started exploring what we could do with the waste streams of bicycle tires. Since a bicycle tire is made of many materials and naturally wears down with use, the remaining material is less pure. This makes reuse more challenging." Innovative Recycling Solutions The first recycling attempts involved compressing tires into rubber mats, like those used in bike workshops and gyms. "That was a great first step, but it was still just ‘downcycling.’ We wanted to go further." In 2010, Schwalbe introduced a key innovation: a puncture protection layer made from recycled latex. "At that time, we were not yet able to use high-quality recycled rubber for the tread, but we could use it for the puncture protection layer. Today, this layer—one-third of which is made from recycled latex—is found in our most popular tires, such as the Marathon and Energizer Plus." The Major Breakthrough: Recycling Inner Tubes A major breakthrough came in 2015 with the recycling of inner tubes. "Inner tubes are ideal for recycling because they are made entirely of butyl rubber," Maiko explains. "We remove the valves, which can be fully reused, and the rubber is devulcanized so that we can create new inner tubes." The process starts at bicycle shops and dealers. "Dealers collect the inner tubes and can send them to us free of charge—we cover the shipping costs," says Elisa. "All the inner tubes are then stored in large containers in Germany before being shipped back to Indonesia for recycling." The program grew rapidly. "In the Netherlands alone, we now recycle about 400,000 inner tubes per year! What I personally find amazing is how skeptical dealers were in the beginning. ‘I’ll just throw them away,’ we often heard. But now, nearly 1,300 dealers actively send in tubes. If our recycling portal goes down, our inbox floods with messages," Maiko laughs. The Benelux is not the only region where Schwalbe runs this program. "We are active all across Europe, as well as in the US and the UK, and we are constantly looking for opportunities to expand." Outer Tires: The Biggest Challenge Recycling outer tires turned out to be an even bigger challenge. "An outer tire consists of multiple materials, including rubber, steel, and chemical additives. You can’t recycle something that is made up of so many different components," Maiko explains. "That’s why we partnered with Pyrum Innovations. Together, we developed a process in which outer tires are shredded and the raw materials are separated again." Once collected, the outer tires undergo a process that recovers gas, oil, textiles, steel, and Carbon Black. Carbon Black is then used in the production of the Green Marathon, which is made from 100% Fair Rubber, 99% free of harmful substances, and consists of 80% recycled and renewable materials. In Germany, the recycling of outer tires has already been a great success, and we hope to introduce it in the Netherlands in the coming years. From Recycling to Conscious Material Choices Beyond recycling, Schwalbe is also critically assessing the origins of its raw materials. "For coffee and chocolate, Fairtrade certification has been around for years, but for rubber, it didn’t really exist. There was a small organization called Fair Rubber, but only a few small players were involved. We decided to join Fair Rubber, and now we pay producers 150% of the global market price—provided they meet fair production standards. Today, 70% of our production carries the Fair Trade label, and our goal is to reach 100% by 2030." A Taste for More Schwalbe is committed to embedding sustainability even further into the cycling industry. "The strongest part of our story is that this is not just a marketing gimmick. Every sustainable product we introduce has the same price as its predecessor. We only sell the sustainable version. We want recycling and sustainability to become the norm, not the exception." "It should be as natural as collecting and returning glass bottles or batteries." With millions of tires already recycled and a growing international network of sustainable dealers, Schwalbe is proving that a circular economy in the cycling industry is possible. "We’re only at the beginning of what’s possible, and we are determined to push even further." Working Together for a Sustainable Future Schwalbe’s innovative recycling programs demonstrate that true sustainability is achievable in the cycling industry. By continuously investing in circular solutions, they prove that sustainability does not have to come at the cost of quality or affordability. At PENDLR, we share the same vision: a cycling world where reuse and recycling are the standard. That’s why we’re proud to partner with Schwalbe. Together, we are making daily mobility more flexible, efficient, and green!
Mar 17, 2025
•Bram van Duinen
•5 min. reading time
Sun, Style & Mobility: PENDLR and CHPO team up for adventure
At PENDLR, we’re always on the lookout for brands that seamlessly blend innovation, sustainability, and style. That’s why we’re thrilled to announce our latest collaboration with CHPO, a brand that not only crafts high-quality sunglasses but also places a strong emphasis on sustainability and social responsibility. Whether you're cycling to work, adventuring in the mountains, or simply enjoying a relaxing ride through the city, CHPO sunglasses are designed to be your perfect companion. The Perfect Sunglasses Picture this: you're cycling through the city in the morning, the sun is just peeking over the horizon, and you have a busy day ahead. You want to protect your eyes, but you also want to look good while gliding through traffic with ease. That’s where CHPO’s cycling sunglasses come into play. CHPO offers a wide range of unisex sunglasses that are perfect for every cyclist. Whether you’re cruising through the city, conquering a mountain trail, or commuting to work daily – these sunglasses provide not just protection but a timeless, stylish look. Plus, with frames made from 100% recycled plastic, you’re also making a conscious decision for the environment. Why CHPO? What sets CHPO apart? It starts with their unique blend of style and functionality. They design sunglasses that are not only comfortable and lightweight but also offer protection from harsh sunlight and strong winds. They’re ideal for cyclists who want clear vision without compromising on a fashionable look. Sustainability isn’t just a buzzword at CHPO – it’s at the core of everything they do. The sunglasses are made from recycled plastic, and even the cases and packaging are eco-friendly. This transforms plastic waste that would otherwise pollute our oceans and landscapes into stylish, high-quality sunglasses. Moreover, CHPO offers an array of lenses, from photochromic to contrast-enhancing glasses, ensuring that you always have optimal visibility, no matter the weather. Whether you're cycling under the blazing sun or facing a cloudy day, there's a pair of sunglasses that perfectly suits your ride. A More Sustainable Choice What truly sets CHPO apart is their unwavering commitment to sustainability. They ensure that every detail is thought through when it comes to environmentally friendly choices: Recycled Materials: Not only the frames but even the cases are made from recycled PET bottles. Sustainable Packaging: The plastic bags used in the packaging? They're completely biodegradable and made from corn. Collaboration with CleanHub: CHPO is actively working to combat ocean plastic pollution and supports communities in the fight against pollution. A Brand with a Mission CHPO is more than just a sunglasses brand. Founded in Sweden in 2013 and inspired by skateboarding, music, and art, CHPO stands for accessible design and social responsibility. Their motto, "Made for Everywhere," underscores their vision: high-quality, stylish products for everyone, without compromising on ethics and sustainability. Furthermore, CHPO is dedicated to creating a more equitable society and actively speaks out against racism, homophobia, and gender discrimination. Each season, they partner with non-profits and charitable organizations, donating 100% of the profits from selected collections to social causes. PENDLR & CHPO: A Sustainable Adventure Together Our partnership with CHPO is more than just a stylish collaboration – it’s a shared vision for a more sustainable future. With these sunglasses, we’re not only offering you optimal protection and comfort, but also empowering you to make mindful choices. So, are you ready to hit the road in style and responsibly with CHPO? Join us at PENDLR today!
Feb 18, 2025
•Bram van Duinen
•3 min. reading time
7 biggest micromobility trends
Whether it's riding an electric bike from the train station to work, using a cargo bike for trips to the market, or zipping around on a scooter to reach the city center quickly, micromobility is everywhere, and we expect it to keep growing. Here are the seven major trends in micromobility. We describe micromobility as: "Light, healthy and sustainable means of transportation for daily travel within the city and its surroundings." Emission free urban centers Car-free city centers and low-emission zones are already familiar to us. In order to significantly reduce air pollution in cities, urban areas are becoming more environmentally friendly by taking a more conscious approach to emissions. These so-called low-emission zones mean that cars, trucks, and other goods transport can only enter certain areas if they are emission-free or use less polluting transport. If this is not the case, it is advised to park outside these zones and continue into the city center using alternative transportation. In some cities (e.g., in Belgium), a day pass can be requested to enter the zone. In zero-emission zones, all vehicles within the area must be emission-free. This means that gas and diesel-powered goods transport must switch to electric vehicles or find alternative ways to deliver packages, supplies, or hot food. First and last mile City centers are getting increasingly congested, cars are being restricted more often, and traffic jams are getting worse. This leads us to the next trend: using lightweight transportation for the first and last miles of your journey. In other words, combining various modes of transportation to reach your final destination more easily, quickly, and sustainably. Last mile You start your trip by car, park it at a mobility station, and then continue with a pre-booked electric bike. The benefits? Avoiding traffic jams in city centers and maintaining flexibility. First ánd last mile You commence your journey with a (foldable) bike, then switch to public transportation, and finally, complete your trip on a scooter. The benefits? No waiting for bus connections, enjoying the scenery, and steering clear of traffic congestion. Rising popularity of lightweight transportation Fat bikes are zipping past, e-bikes are becoming fashion statements, and we can’t wait for the day e-scooters hit public roads. The bike path is now shared with dozens of new types of vehicles. Add to that the helmet law for mopeds, and it’s no wonder people are opting for other forms of micromobility. Micromobility is on the rise, and investing in high-quality, enjoyable-to-use modes of transportation is becoming increasingly essential. One could say that micromobility is becoming a way of life, wouldn't you agree? 😉 Avoiding traffic congestion We've already discussed this, but congestion around city centers, industrial areas, and popular routes is on the rise. You end up spending more time in traffic, and other modes of transportation are becoming more appealing. Sometimes, even those who aren't keen on biking at all find it an attractive option to reach their destination faster and with less frustration. Plus, it's a healthier choice. The growing importance of accessories and maintenance More and more people are opting for lightweight transportation, whether to replace their (second) car or to make their daily commutes more efficient, flexible, or enjoyable. Making stops along the way isn't an option, and practical accessories that make travel easier or more comfortable are a great addition. A breathable raincoat, a laptop bag that can easily be attached to your rack, solar-powered lighting, or a cargo fork that turns any bike into a compact cargo bike—all these accessories enhance the experience. Investing in such accessories and proper maintenance ensures lasting enjoyment! Packed and loaded Whether it's a cargo bike for parcels, mail, or deliveries, or a longtail bike for school runs, we're searching for fresh ways to transport ourselves, our shopping, and our children, along with all their school and sports gear. This also applies to the professional sector, for mail and package deliveries, technicians who need to move quickly between clients, and delivery drivers tasked with promptly delivering hot meals. We are actively seeking alternatives to delivery vans and cars, especially in car-free city centers and emission-free zones. From our perspective, this is a positive development! Healthier and more sustainable life It might sound cliché, but a significant trend is emerging toward a healthier and more environmentally conscious lifestyle. Sustainability has become a major concern for consumers and businesses, driven partly by the energy crisis and rising energy costs. We are becoming more conscious of our energy consumption, increasingly favoring electric transportation over gasoline or diesel vehicles. Amid the daily hustle and bustle, both mental and physical health are gaining importance. Our desire is to lead a life that is healthier, more sustainable, and more enjoyable, and this is where micromobility fits in perfectly. Want to stay informed about the latest trends? So, now you know everything about micromobility. Or do you? The way we move around cities is changing. New forms of urban mobility are emerging and gaining popularity. Micromobility is on the rise, and we’re here to keep you updated. Follow PENDLR for the latest news and updates!
Sep 24, 2024
•Danique Jans
•5 min. reading time
Daily travels in and around the city more flexible, efficient and green. We are your partner in micromobility.
