Spring is here: Make your store bloom with PENDLR
Spring has arrived! The days are getting longer, the sun is making more frequent appearances, and the bike shop once again becomes the bustling starting point for new cycling adventures. And for you as a cycling specialist, this is the perfect opportunity to inspire your customers and equip them with the newest, smartest, and most beautiful products. At PENDLR, we’re happy to help you do just that. Discover our spring favorites for the new cycling season! Travel in style with CHPO sunglasses CHPO cycling sunglasses offer the perfect unisex models for a stylish look, both on and off the bike. These sunglasses combine design, comfort, and functionality, making them ideal for cyclists seeking both protection and style. The frames are made from 100% recycled plastic, making them a more sustainable choice for environmentally conscious riders. Eovolt Afternoon Pro: Winner of the Design & Innovation Award 2025 The trend is unstoppable: compact folding e-bikes are booming. The Eovolt Afternoon Pro is a true standout in this segment — and for good reason, as it has been awarded the Design & Innovation Award 2025! This e-bike combines user-friendliness with power, and thanks to its smart folding mechanism, you can take it anywhere. Perfect for city rides, camping holidays, or commuters who want to cycle the last stretch flexibly. With its modern looks and high-quality finish, this is a bike your customers will definitely want to be seen with. Pro-User bike carriers: carefree bike transport Taking your bike along on an adventure? That’s not possible without a reliable bike carrier. The Pro-User Diamant and Diamant SG2 are among the most user-friendly and safest carriers on the market. They are tiltable, easy to mount, and suitable for e-bikes. The sturdy construction and smart design ensure your customers can hit the road with peace of mind, whether it’s for a day of cycling in nature or a bike holiday abroad. BoBike Exclusive Evolve: family cycling fun Spring is also the season for family outings on the bike. With the BoBike Exclusive Evolve child seats — available in both front and rear versions — parents can take their children along safely and comfortably. These seats not only feature modern, stylish designs but also offer extra safety and adjustability. A great combination of convenience and top quality, for worry-free rides with the whole family. Basil Move: the new favorite for every cyclist New in Basil’s range is the Basil Move: a versatile pannier bag perfect for daily use. Lightweight, water-repellent, and equipped with a handy carrying strap. Whether it’s for groceries, sports gear, or work essentials — with the Basil Move, your customers always have a practical and stylish solution on hand. An indispensable addition for anyone who takes cycling seriously. Hedgren: stylish and practical With the Hedgren Commute Bike bag, functionality and style go hand in hand. This premium bag is specially designed for the modern commuter who wants to cycle to work in an organized, comfortable, and stylish way. The bag is water-repellent, spacious on the inside, and equipped with smart compartments for a laptop, documents, and other daily essentials. Thanks to the simple click system, the bag can be easily attached to the luggage carrier, and with the detachable shoulder strap, it’s just as easy to carry into the office or to a meeting. The Hedgren Commute Bike combines timeless design with top quality and is the ideal choice for customers who demand both functionality and elegance. This range is available in four different models. New Looxs: three new models for every type of cyclist This spring, New Looxs is going big with three new pannier bags, each with its own character: • Oslo — A modern, sleek bag perfect for commuting. Waterproof, spacious, and smartly organized for laptops and other essentials. Ideal for business cyclists who like to stay organized on the go. • Tulum — A playful, colorful bag that combines cheerfulness with functionality. Perfect for recreational cyclists heading out for a day trip. With plenty of space for picnic items or a day of shopping. • Sports — As the name suggests: sporty and functional. A robust bag for longer rides, with reflective details and an extra reinforced bottom. Perfect for anyone who loves to cover long distances. Make your shop bloom this cycling season! Spring is the perfect time to make your shop shine with new products, fresh inspiration, and smart solutions for every cyclist. Want to stock these products from CHPO, Eovolt, Pro-User, BoBike, Basil, and New Looxs to help your customers head into the season with excitement? Become a PENDLR partner today! Together, we make daily travel more flexible, efficient, and greener!
Mar 19, 2025
•Bram van Duinen
•4 min. reading time
Maximum Speed Day: What do different speeds mean for micromobility
Today is Maximum Speed Day! While you might initially think of car traffic, speed is also playing an increasingly important role in micromobility. With the rise and growing popularity of new forms of micromobility, different types of vehicles—each with varying speeds—are increasingly sharing the same roads and bike lanes. Additionally, cities continue to grapple with a complex mix of motorized traffic and micromobility. So how do we ensure that all these modes of transport can coexist safely and efficiently? Micromobility: Faster Through Smart Infrastructure Cities like Amsterdam have taken steps to improve traffic flow for cyclists. One example is the ‘knip’ in Weesperstraat, where the street was temporarily closed to through car traffic. This measure resulted in an 18% reduction in car traffic and improved the area's livability and air quality. Such initiatives help reduce congestion and allow cyclists to reach their destinations more quickly. Read more on indebuurt.nl Challenges of Varying Speeds on the Bike Path With the rise of e-bikes and speed pedelecs, new dynamics are emerging on bike paths, particularly regarding speed differences. While a regular cyclist rides at an average speed of 15 to 20 km/h, e-bikes easily reach 25 km/h, and speed pedelecs can go up to 45 km/h. These differences can create tensions and unsafe situations on busy bike lanes. In Amsterdam, a pilot program is underway where faster cyclists, such as speed pedelecs and high-speed e-bikes, are redirected to the roadway instead of the bike path. Early results show that many cyclists view this change positively: bike paths feel safer and more comfortable, while fast-moving cyclists benefit from better flow on the road. Read more on amsterdam.nl Belgium is also working on solutions. Special traffic signs have been introduced to indicate whether speed pedelecs are allowed on bike paths or must use the road. This clear regulation helps cyclists understand where they belong, reducing confusion and improving safety. Read more on wegenenverkeer.be Micromobility as the Key to Accessible Cities While speed is an important factor in mobility, the real focus should be on efficiency, safety, and sustainability. Micromobility—including bikes, e-bikes, speed pedelecs, and shared scooters—offers solutions that not only reduce travel time by avoiding congestion but also contribute to a healthier and cleaner urban environment. By investing in infrastructure improvements, such as wider bike lanes, smart traffic lights, and low-traffic zones, cities can make micromobility safer and more attractive. At the same time, clear regulations are essential to managing speed differences on roads and bike paths. Initiatives such as speed zones, dedicated signs for speed pedelecs, and pilot projects that relocate faster cyclists to roadways demonstrate how cities are adapting. Stay Ahead of the Future of Mobility with PENDLR The way we move is changing rapidly. Whether it’s the role of speed in micromobility, smart infrastructure, or the latest innovations in bike parts and accessories—PENDLR keeps a close eye on these developments. Would you like to gain more insight into how micromobility is shaping urban transport? Or are you looking for high-quality bike parts and accessories to provide the best service to your customers? Become a PENDLR customer today! Together, we can make daily commutes more flexible, efficient, and sustainable!
Mar 4, 2025
•Bram van Duinen
•3 min. reading time
KINEKT partners with PENDLR for exclusive distribution in Benelux
Kinekt, known for its premium Active Suspension Seatposts & Stems™, has signed a new distribution partnership with PENDLR, powered by Kruitbosch. PENDLR, the leading distributor in Benelux, will supply Kinekt products in the Benelux countries, western Germany, northern France, Poland, Slovenia and Denmark. Thanks to this partnership, the innovative Kinekt products will become more accessible to cyclists in Europe. As exclusive distributor, PENDLR will offer Kinekt's full range, including seatposts, stems and accessories. In doing so, it will target a wide audience: from e-bike commuters and recreational cyclists to avid riders. The goal? For everyone to enjoy more comfort, safety and control while cycling. ‘We are very excited about working with PENDLR,’ says Lindsay Cousley, President of Cirrus Cycles. ‘Their experience, extensive network in the cycling industry and excellent service fit perfectly with our mission to bring more comfort and better performance to cyclists worldwide.’ ‘At PENDLR, we strive to provide the best parts and accessories for micromobility,’ adds Ilse Michiels, Brand Manager at PENDLR. ‘The comfortable Kinekt seatposts are an ideal upgrade for speed pedelecs and others, offering an unrivalled riding experience.’ Cirrus Cycles would also like to express its appreciation to Pilot Distribution, its previous distributor in Europe. Thanks to their efforts, awareness of Kinekt products in Europe has grown significantly. With PENDLR as a new partner, Kinekt looks to the future with confidence. Together, we want cyclists in the Benelux and beyond to enjoy more comfort, control and riding pleasure. At Kinekt, we don't say: Love. Riding. More.™
Dec 17, 2024
•Bram van Duinen
•2 min. reading time
PENDLR and Tradekar join forces for exclusive distribution of Pro-User bike carriers and Spinder
More possibilities to carry bikes easily and safely, both on the towbar and on the car roof. To realise this, PENDLR has the exclusive rights to distribute the leading bike carrier brands Spinder and Pro-User bike carriers with effect from 1 January 2025. This agreement applies to Benelux and Denmark. A cooperation that perfectly matches PENDLR's mission to make daily travel more flexible, efficient and sustainable. Tradekar: Pioneer in smart and accessible bike carriers Tradekar has been developing, manufacturing and selling smart, convenient and affordable leisure products to support everyone's leisure time for more than 40 years. The Pro-User and Spinder brands, which fall under the Tradekar banner, stand for quality and innovation in the field of bike carriers. Tradekar started developing Pro-User bike carriers in 2000, and introduced its first model in 2001. This was the beginning of a successful journey. Since then, continuous innovations have resulted in a complete product line in 2024. Spinder bike carriers have been around since the 1980s. The brand was acquired by Tradekar in 2013 and through constant development and innovation, a wide range of bike carriers is now available. The bike carriers are suitable for 1, 2, 3 or 4 bikes, which can be placed on the towbar or on the roof of the car. Both Pro-User and Spinder offer a wide range of accessories in addition to bike carriers to enhance overall quality, experience and safety. PENDLR is the partner in micromobility PENDLR, which until over a year ago was still known as Kruitbosch wholesaler, has been steering its course towards micromobility since its launch. It combines its years of experience in bicycles, parts and accessories with new insights to deliver on its promise of being the absolute partner in micromobility. Of course, a range of high-quality and safe bike carriers cannot be missing from that. PENDLR's exclusive distribution of Pro-user and Spinder will only strengthen its position as a provider of flexible, efficient and green solutions. PENDLR and Tradekar: a cooperation with vision Both companies have found each other in their shared vision of mobility. PENDLR was looking for a strong partner to offer a wide range of bike carriers and found it in Tradekar. Both PENDLR and Tradekar have a clear focus on quality, innovation and supporting sustainable travel, making this cooperation a logical step.
Dec 3, 2024
•Bram van Duinen
•2 min. reading time
World car free day
At PENDLR, our mission is to make daily travel more flexible efficient and greener. While we do not completely reject the car, we strongly believe in the power of cycling and other forms of micro-mobility - especially for all daily trips in and around the city. This vision fits perfectly with the message of European Mobility Week, which takes place this week. An important part of this week is the car-free day - a powerful symbol for more sustainable transport choices. The origins of the car-free day Car-free day has an interesting history. It began in the Netherlands and Belgium during the Suez crisis in 1956, when limited oil reserves led to the introduction of car-free Sundays. This was later repeated during the 1973 oil crisis, this time on a global scale. In the 1990s, the day took on a new meaning: raising environmental awareness. In 1998, several French cities launched their own car-free day, with the support of the French Environment Ministry. This successful initiative eventually led to the creation of the annual European Car-Free Day, which became part of European Mobility Week in 2002. This week provides cities with a platform to highlight environmentally friendly transport options, such as cycling and public transport. The shift to more sustainable transport There has been an increasing focus on the environment and sustainability in recent years, and how we move around every day is an important part of that. In more and more cities, cars are being deliberately reduced to make room for cleaner, more efficient transport alternatives. This transformation is well visible in cities such as Paris, where a study by the Institut Paris Region (IPR) shows that bicycles are now more popular than cars in the city centre. In the Netherlands too, we see a clear growth in the number of cyclists, according to research by the Shuttel, employers help their employees to make cycling for commuting more attractive. In addition, the use of shared micromobility - such as e-scooters and shared bicycles - has grown significantly in recent years. Data from NUMO shows that the number of cities with shared micromobility doubled between 2019 and 2023.Moreover, according to McKinsey research, the number of people open to using micromobility as part of their daily travel is growing. Although the car remains dominant for now, the shifts towards more sustainable transport options are increasingly significant. Reshaping daily commutes At PENDLR, we also see this development. Although the car still plays a major role, we believe in the growing use of bicycles and other forms of micromobility for all daily travel: from commuting to work and shopping, to delivering parcels to customers' homes. Therefore, we offer a carefully curated range of products that support this sustainable mobility. This is how we continue to build on our mission! Below is a selection of the sustainable means of transport in our range, but please note that above all, we also offer many parts and accessories for these means of transport. Join us on our mission! Will you join us in making daily journeys more flexible, efficient and greener? And would you also like to sell these unique and exclusive brands? Together, we can make a difference!
Sep 15, 2024
•Bram van Duinen
•3 min. reading time
Daily travels in and around the city more flexible, efficient and green. We are your partner in micromobility.
