70 years of Kruitbosch: Quinten Hofman on his experience in the industry and the already strong collaboration with PENDLR
Oct 1, 2025
•Bram van Duinen•5 min. reading timeWith his down-to-earth outlook and sharp entrepreneurial spirit, Quinten Hofman (25) is a textbook example of how passion and vision can lead to growth and impact. While many young people dream of starting their own business, Quinten put his words into action at a young age. What started in a shed in Wezep grew into a thriving bicycle shop within a few years: Fiets Weer. As part of Kruitbosch's 70th anniversary celebrations, we visited Quinten and talked to him about his entrepreneurial journey, his view of the industry and his collaboration with Kruitbosch and now PENDLR.
First gear: from part-time job to entrepreneurial dream
His love for bicycles started early on. ‘I did a work experience placement at a bicycle repair shop. From that moment on, I knew: this is it,’ says Quinten. His career began at Hageman Tweewielers in Berkum, after which he worked for various employers, including a shop in Ermelo that he was supposed to take over, before deciding to strike out on his own. ‘The idea was that I would gradually take over the business. But if plans are not translated into concrete agreements, then it comes to nothing.’ And so it happened. He bought a toolbox, started from home, and took the first step towards Fiets Weer.
From barn to showroom
His parents' barn quickly grew into a serious workshop. ‘In the beginning, it was just trial and error, but eventually my father had to park his car elsewhere to make room for bicycles, and things started to get more serious.’ In 2023, Quinten opened his shop on the outskirts of the centre of Wezep. ‘We started with 60 square metres, now we're already at almost 100, and even that's too small.’ His shop layout is evidence of thoughtful entrepreneurship. ‘Everything has to be arranged logically: frequently used products at the front, larger items neatly arranged at the sides.’
The power of collaboration: Kruitbosch & PENDLR
Quinten Kruitbosch was already familiar with the company from his previous work experience. ‘The transition to my own purchasing account was a logical next step,’ he explains. That collaboration quickly developed into a stable and supportive relationship. ‘What I appreciate about Kruitbosch, and now PENDLR, is that it goes beyond just supplying products. The network behind it is simply pleasant to work with. Deliveries are fast, the ordering environment is clear, and if there is anything, from warranty to service, it is dealt with quickly.’
The support from PENDLR in the areas of shop design and marketing also makes a noticeable difference for Quinten. ‘The step-by-step plan used to design my shop not only gave me structure, but also immediately resulted in increased sales. Neatly presented products sell themselves faster, I truly believe that.’ This professional approach and personal touch ensure that Fiets Weer does not feel like a number, but a partner.zorgen ervoor dat Fiets Weer zich geen nummer voelt, maar een partner.
“That trust is mutual. I feel that I am taken seriously. My ideas are listened to, and I notice that there is room to contribute my thoughts, including about the future. That gives me energy.”
Quinten Hofman - Fiets Weer
An entrepreneur with vision
What stands out about Quinten is his ability to think creatively. He experimented with selling second-hand bicycles, had his shop professionally designed and is constantly working on the customer experience. ‘I want to offer customers something unique. People come to me for the personal touch. I don't want to lose that.’
The future of the bicycle industry
He is positive about the future. ‘The bicycle is becoming increasingly important. Not only for recreation, but as a fully-fledged means of transport. I think the longtail bike will replace the cargo bike. And yes, people are also willing to invest more in a good bike. Its value is increasingly being recognised.’
He has also noticed a clear increase in demand for accessories. ‘Whereas people used to be satisfied with just a bicycle bag, they now buy a lot more for their bikes: mirrors, saddles, phone holders, lights or repair kits. Bicycles are becoming truly personalised, functional and stylish.’ For him, this development confirms that bicycles continue to play a central role in the daily lives of his customers.
Fiets Weer: a story of drive and daring
Quinten Hofman is not just any bicycle repairman. He is an entrepreneur with a vision, a driver of change and an ambassador for craftsmanship. His story reflects not only his personal growth, but also the role that a company like Kruitbosch has played for 70 years in strengthening bicycle retail in the Netherlands.
In his own words: ‘I want to do what I'm good at. I outsource the rest. But I do want to know what's going on in my business. Because ultimately, Fiets Weer is my name, my work, my pride.’
Bram van Duinen
Performance Marketer
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