Back to school with the right bike accessories
Aug 5, 2025
•Bram van Duinen•4 min. reading timeThe new school year is approaching, and for many students, this means cycling to school every day. As a dealer, you want to provide your customers with the best products for these commutes. PENDLR helps you with a wide range of cycling accessories that make daily transportation for students more flexible, efficient, and greener.
AXA: Carefree at school
Safety is a top priority, especially for students who cycle to school every day. AXA offers robust chain locks that effectively protect your customers' bikes from theft. Sander Toenhake, category manager at PENDLR and responsible for the bike lock product category, says the following:
"With AXA, our dealers can offer their customers reliable and durable chain locks, allowing them to park their bikes worry-free at school. Bikes are a daily means of transportation for students, and we understand how important it is for them to leave their bikes safely behind. AXA provides not only top-quality theft protection but also user-friendly and sustainable solutions that make the cycling student’s life a lot easier. With these locks, students can rest assured that their bike is well protected, contributing to a worry-free cycling experience both on the road and at school."
"Bikes are a daily means of transportation for students, and we understand how important it is for them to leave their bikes safely behind. AXA provides not only top-quality theft protection but also user-friendly and sustainable solutions that make the cycling student’s life a lot easier. With these locks, students can rest assured that their bike is well protected, contributing to a worry-free cycling experience both on the road and at school."
Sander Toenhake, Category manager at PENDLR
Urban Proof: Combining Style and Functionality
Urban Proof offers a wide range of practical and stylish cycling accessories that make the daily ride to school easier. Think of sturdy bike crates made from recycled plastic and convenient bike bags made from recycled PET bottles, ensuring that students can transport their belongings safely and dryly. "Urban Proof offers our dealers the opportunity to provide students with practical cycling accessories that make their daily ride to school much easier," explains Frank Bronkhorst, category manager at PENDLR and responsible for, among other things, the bike crates and bags. "With the sturdy crates and convenient bags, students can safely and dryly carry their belongings, and with the stylish bags, they instantly have a trendy school bag. It's the perfect combination of style and functionality in these cycling accessories that ensure a worry-free ride to school. Moreover, the crates made from recycled plastic and the bags made from recycled PET bottles contribute to a more sustainable choice for the daily bike ride."
According to DUO, around 80% of high school students in the Netherlands cycle to school every day. Since high schools are often located several kilometers away and students are often heavily loaded with books, laptops, and gym clothes, there is a high demand from this target group for practical cycling accessories that make bike use more comfortable and easier.
Steco: Practical and safe bicycle accessories
Steco offers convenient cycling accessories such as battery locks and front carriers, which are perfect for students who cycle daily. These products contribute to a more comfortable ride and increase safety, regardless of the weather or the amount of belongings. Frank, who is also responsible for Steco, explains: "Steco offers a wide range of practical cycling accessories that make the daily ride to school much more flexible, efficient, and sustainable. For example, think of the front or rear carriers, which allow students to carry their belongings in a practical and comfortable way. Products like the battery lock ensure that the ride to school is not only comfortable but also that students can spend the day at school worry-free."
Vici: The 3-in-1 Growth Bike
The Vici 3-in-1 growth bike is ideal for young children taking their first steps in preschool. This bike grows with the child, ensuring they always have the right size. The Vici offers a safe and sustainable way to learn cycling through different stages. It is an ideal option for parents investing in a durable bike that will support their child's cycling adventures for years to come.
Ready for the School Year with the best bike accessories?
Are you ready to provide your customers with the best bike accessories? Become a PENDLR customer and add these top brands to your product range. Together, we’ll make the new school year a success!
Bram van Duinen
Performance Marketeer
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