We are PENDLR

And your partner in micromobility! With over 70 years of experience as part of the Kruitbosch family, micromobility is in our hearts and DNA.

Who or what is PENDLR?

We are PENDLR, nice to meet you! You might already know us—we used to operate under the name Kruitbosch. Did you know we’ve been around since 1955? Now, the Kruitbosch wholesale division has its own name: PENDLR. That means we’re more than just a wholesaler—we’re your partner in micromobility.

YOUR WHOLESALE PARTNER IN MICROMOBILITY

With more than 23,000 vehicles, parts, and accessories in our range, PENDLR is one of the largest B2B wholesalers in micromobility. We’re backed by services and support to serve you even better. And our customers? Primarily retailers and webshops in the bicycle industry, but also physical and mobile workshops, fleet owners, and automotive companies expanding their offerings. A great mix!

POWERED BY KRUITBOSCH

Kruitbosch is the parent company behind the brands Cortina and PENDLR. Since 1955, we’ve been a key player in the bicycle and mobility industry. What started as a local family business in Zwolle (NL) has grown into an international company operating across Europe, with a strong presence in the Netherlands, Belgium, and France. Every day, over 250 Kruitbosch employees work on building brands that make an impact with sustainable urban mobility solutions in Europe. And we don’t do it alone—we work together with dealers, suppliers, partners, and other stakeholders. Together, we’re moving forward, focused on the future!

Micromobility: sustainable, daily and healthier commutes using light transportation modes in and around the city.

PENDLR

Over 70 years of experience

This is what we stand for:

Better together

We firmly believe that together, we can accomplish the most. We stand shoulder to shoulder with you, whether you're a producer, reseller, or end-user. Our primary concern is what's best for our city and everyone who moves within it daily, with a shared goal of making a positive impact on the environment. Together, we're stronger, and together, we make progress.

Seizing Opportunities

Discovering opportunities is one thing, but seizing the most promising ones is our specialty. We dream, we recognize, and we take action. We don't settle for half-measures, nor do we wait for opportunities to pass us by. We lead the way and, most importantly, we're proactive.

Futureproof

We're always ready for the future. We observe the unfolding events and recognize what needs to be done. We work diligently with a forward-looking perspective, and that future is bright; we're committed to making it even brighter. We're moving forward at full throttle, with our gaze firmly fixed on what lies ahead!

ON TRACK: RESHAPING DAILY COMMUTES

With PENDLR, we’re making daily commuting in and around cities more flexible, efficient, and sustainable. We ensure our customers have everything they need to move the city—and the future—forward: all light, healthy, and sustainable vehicles (including cargo bikes, compact bikes, e-scooters, and more), along with parts, accessories, expertise, services, and support. In short, PENDLR is your go-to partner for micromobility.


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Daily travels in and around the city more flexible, efficient and green. We are your partner in micromobility.

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