PENDLR, powered by Kruitbosch
A new name in the industry? Yes! But we’re far from inexperienced. We've been in the industry for over 70 years, how? We'll tell you all about it.
We proudly belong to Kruitbosch, a seasoned B2B wholesaler in vehicles, parts, and accessories since 1955. Since 2023, we’ve given Kruitbosch Wholesale a new name: PENDLR. This new identity strengthens our focus on micromobility and elevates our wholesale business to new heights.
OVER 70 YEARS IN THE INDUSTRY
When Grandpa Kruitbosch opened his first physical wholesale business in the Netherlands in 1955, the cycling capital of Europe, Kruitbosch grew over the years into a well-known and successful wholesaler in the Netherlands, Belgium, France, Germany, and beyond. Now in its third generation, Kruitbosch has evolved into a thriving family business with over 250 employees, and is the parent company of PENDLR, Cortina, and HelloRider. Want to learn more about Kruitbosch, join our team, or explore our other brands?
The power Kruitbosch brings to PENDLR
PENDLR is part of Kruitbosch, a large family-owned company. When we collaborate, you’ll experience:
A warm family feel
As a customer, supplier, or employee, you’re part of the Kruitbosch family.
Strong collaboration and commitment
We view you as a partner, aiming for a long-term r relationship.
Dutch down-to-earth approach
Honest, professional, and impactful business practices.
Over 70 years of experience
Started in cycling, now expanding into micromobility.
MORE THAN A WHOLESALER
YOUR PARTNER IN MICROMOBILITY
Daily city commuting is evolving. New forms of urban mobility are emerging and gaining popularity. Micromobility offers endless opportunities, and we’re here to help you seize them. With our 70 years of experience and passion for bikes, parts, and accessories, we know what’s happening, where the industry is heading, and what your customers need. We provide you with a comprehensive range of products, expertise, service, and support. We are PENDLR, your partner in micromobility.
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Daily travels in and around the city more flexible, efficient and green. We are your partner in micromobility.
