At PENDLR, we’re always on the lookout for brands that seamlessly blend innovation, sustainability, and style. That’s why we’re thrilled to announce our latest collaboration with CHPO, a brand that not only crafts high-quality sunglasses but also places a strong emphasis on sustainability and social responsibility. Whether you're cycling to work, adventuring in the mountains, or simply enjoying a relaxing ride through the city, CHPO sunglasses are designed to be your perfect companion. The Perfect Sunglasses Picture this: you're cycling through the city in the morning, the sun is just peeking over the horizon, and you have a busy day ahead. You want to protect your eyes, but you also want to look good while gliding through traffic with ease. That’s where CHPO’s cycling sunglasses come into play. CHPO offers a wide range of unisex sunglasses that are perfect for every cyclist. Whether you’re cruising through the city, conquering a mountain trail, or commuting to work daily – these sunglasses provide not just protection but a timeless, stylish look. Plus, with frames made from 100% recycled plastic, you’re also making a conscious decision for the environment. Why CHPO? What sets CHPO apart? It starts with their unique blend of style and functionality. They design sunglasses that are not only comfortable and lightweight but also offer protection from harsh sunlight and strong winds. They’re ideal for cyclists who want clear vision without compromising on a fashionable look. Sustainability isn’t just a buzzword at CHPO – it’s at the core of everything they do. The sunglasses are made from recycled plastic, and even the cases and packaging are eco-friendly. This transforms plastic waste that would otherwise pollute our oceans and landscapes into stylish, high-quality sunglasses. Moreover, CHPO offers an array of lenses, from photochromic to contrast-enhancing glasses, ensuring that you always have optimal visibility, no matter the weather. Whether you're cycling under the blazing sun or facing a cloudy day, there's a pair of sunglasses that perfectly suits your ride. A More Sustainable Choice What truly sets CHPO apart is their unwavering commitment to sustainability. They ensure that every detail is thought through when it comes to environmentally friendly choices: Recycled Materials: Not only the frames but even the cases are made from recycled PET bottles. Sustainable Packaging: The plastic bags used in the packaging? They're completely biodegradable and made from corn. Collaboration with CleanHub: CHPO is actively working to combat ocean plastic pollution and supports communities in the fight against pollution. A Brand with a Mission CHPO is more than just a sunglasses brand. Founded in Sweden in 2013 and inspired by skateboarding, music, and art, CHPO stands for accessible design and social responsibility. Their motto, "Made for Everywhere," underscores their vision: high-quality, stylish products for everyone, without compromising on ethics and sustainability. Furthermore, CHPO is dedicated to creating a more equitable society and actively speaks out against racism, homophobia, and gender discrimination. Each season, they partner with non-profits and charitable organizations, donating 100% of the profits from selected collections to social causes. PENDLR & CHPO: A Sustainable Adventure Together Our partnership with CHPO is more than just a stylish collaboration – it’s a shared vision for a more sustainable future. With these sunglasses, we’re not only offering you optimal protection and comfort, but also empowering you to make mindful choices. So, are you ready to hit the road in style and responsibly with CHPO? Join us at PENDLR today!
18. Feb. 2025
•Bram van Duinen
•3 Min. Lesezeit
Winter requires extra preparation for cyclists: dark days, wet roads, and chilly temperatures make every ride more challenging. As a bike shop, you have the opportunity to help your customers ride safely and comfortably with the right products. At PENDLR, we understand these challenges better than anyone, which is why we offer a wide range of brands and products that make winter cycling easier. We’re excited to share them with you! Inspire your customers to gear up for winter and add these essentials to your selection. Together, we can make winter rides safer and more enjoyable! Stay Safe with AXA Lighting Safety starts with visibility, especially during the dark winter months. Reliable lighting is essential for both being seen by others and seeing the road ahead clearly. AXA’s dependable lighting ensures your customers are safe and visible on the streets. Now is the perfect time to restock and help your customers stay safe on the road! Stand Out with ABUS Reflective Wear The Reflective Wear collection by ABUS is a beacon of safety innovation. From vests for adults and children to covers for backpacks and bags, as well as reflective straps and extra lights, ABUS offers an impressive range of visibility-enhancing accessories. Integrated reflectors are a simple yet effective way to improve safety and increase visibility in traffic. Plus, the materials provide excellent protection against rain and wind, ensuring comfort and functionality. Stylish and Practical with Basil Winter weather often brings unexpected rain or snow showers. But that’s no reason to leave your bike at home! Basil’s extensive range of bike accessories is designed to keep all your essentials 100% protected from water. From stylish bags to practical covers, Basil ensures your customers are ready to ride, no matter the weather. Schwalbe Marathon 365: Year-Round Grip and Durability The Marathon 365 is the ultimate tire for commuters who demand safety and grip in all conditions, year-round. Featuring the Addix 4-Season compound and a unique tread profile, this tire maintains superior grip on wet, icy, and snowy surfaces while still providing smooth performance in dry conditions. With its excellent puncture protection, thanks to the Greenguard anti-puncture layer, the Marathon 365 is also approved for use on speed pedelecs. Warmth and Visibility with Weathergoods Sweden Weathergoods reflective gloves are a perfect blend of warmth, comfort, and visibility. These windproof gloves are designed to offer excellent flexibility and finger mobility, making them ideal for e-bike riders. Crafted from highly reflective silver fabric, the Luna Reflective gloves ensure your customers stay warm, comfortable, and visible, even on the darkest winter days. Will you help your customers travel safely and comfortably? Are you interested in these brands and products? Become a customer of PENDLR via the button below! Together, we will make traffic safe.
6. Jan. 2025
•Bram van Duinen
•3 Min. Lesezeit
Kinekt, known for its premium Active Suspension Seatposts & Stems™, has signed a new distribution partnership with PENDLR, powered by Kruitbosch. PENDLR, the leading distributor in Benelux, will supply Kinekt products in the Benelux countries, western Germany, northern France, Poland, Slovenia and Denmark. Thanks to this partnership, the innovative Kinekt products will become more accessible to cyclists in Europe. As exclusive distributor, PENDLR will offer Kinekt's full range, including seatposts, stems and accessories. In doing so, it will target a wide audience: from e-bike commuters and recreational cyclists to avid riders. The goal? For everyone to enjoy more comfort, safety and control while cycling. ‘We are very excited about working with PENDLR,’ says Lindsay Cousley, President of Cirrus Cycles. ‘Their experience, extensive network in the cycling industry and excellent service fit perfectly with our mission to bring more comfort and better performance to cyclists worldwide.’ ‘At PENDLR, we strive to provide the best parts and accessories for micromobility,’ adds Ilse Michiels, Brand Manager at PENDLR. ‘The comfortable Kinekt seatposts are an ideal upgrade for speed pedelecs and others, offering an unrivalled riding experience.’ Cirrus Cycles would also like to express its appreciation to Pilot Distribution, its previous distributor in Europe. Thanks to their efforts, awareness of Kinekt products in Europe has grown significantly. With PENDLR as a new partner, Kinekt looks to the future with confidence. Together, we want cyclists in the Benelux and beyond to enjoy more comfort, control and riding pleasure. At Kinekt, we don't say: Love. Riding. More.™
17. Dez. 2024
•Bram van Duinen
•2 Min. Lesezeit
More possibilities to carry bikes easily and safely, both on the towbar and on the car roof. To realise this, PENDLR has the exclusive rights to distribute the leading bike carrier brands Spinder and Pro-User bike carriers with effect from 1 January 2025. This agreement applies to Benelux and Denmark. A cooperation that perfectly matches PENDLR's mission to make daily travel more flexible, efficient and sustainable. Tradekar: Pioneer in smart and accessible bike carriers Tradekar has been developing, manufacturing and selling smart, convenient and affordable leisure products to support everyone's leisure time for more than 40 years. The Pro-User and Spinder brands, which fall under the Tradekar banner, stand for quality and innovation in the field of bike carriers. Tradekar started developing Pro-User bike carriers in 2000, and introduced its first model in 2001. This was the beginning of a successful journey. Since then, continuous innovations have resulted in a complete product line in 2024. Spinder bike carriers have been around since the 1980s. The brand was acquired by Tradekar in 2013 and through constant development and innovation, a wide range of bike carriers is now available. The bike carriers are suitable for 1, 2, 3 or 4 bikes, which can be placed on the towbar or on the roof of the car. Both Pro-User and Spinder offer a wide range of accessories in addition to bike carriers to enhance overall quality, experience and safety. PENDLR is the partner in micromobility PENDLR, which until over a year ago was still known as Kruitbosch wholesaler, has been steering its course towards micromobility since its launch. It combines its years of experience in bicycles, parts and accessories with new insights to deliver on its promise of being the absolute partner in micromobility. Of course, a range of high-quality and safe bike carriers cannot be missing from that. PENDLR's exclusive distribution of Pro-user and Spinder will only strengthen its position as a provider of flexible, efficient and green solutions. PENDLR and Tradekar: a cooperation with vision Both companies have found each other in their shared vision of mobility. PENDLR was looking for a strong partner to offer a wide range of bike carriers and found it in Tradekar. Both PENDLR and Tradekar have a clear focus on quality, innovation and supporting sustainable travel, making this cooperation a logical step.
3. Dez. 2024
•Bram van Duinen
•2 Min. Lesezeit
ANWB recently launched ANWB Marketplace, its own platform on which external sellers can sell via the ANWB web shop. Looking for sellers to build a good and extensive bicycle assortment with, PENDLR put ANWB in touch with 100procentfiets.nl from Martijn Boere. Meanwhile, more than 1,000 bicycle articles from 100procentfiets.nl are live on ANWB Marketplace, sourced from PENDLR. A fruitful collaboration that gives the use of cycling and micromobility another boost! A fresh and effective partnership In early September 2024, ANWB introduced ANWB Marketplace, a new online platform where external retailers and suppliers can offer their products. This provides external sellers with access to ANWB's many customers and it enables ANWB to expand the range of products offered in its webshop. In the search for sellers of bicycle parts and accessories, PENDLR deliberately chose not to start selling to consumers via ANWB Marketplace itself, but instead put forward some of their customers, such as Martijn Boere, owner of 100procentfiets and Bikebudget.nl. Martijn Boere grew up in a real cycling family. Grandpa, 2 uncles and parents had their own bike shop. Martijn continues the tradition, but in a modern way. He - and a team of driven colleagues - sell bicycle parts and accessories through thematic websites and on platforms, with 100procentfiets and BikeBudget.nl. They do this very successfully and for that they buy from PENDLR. Connecting the dots PENDLR's ambition is to encourage the use of micromobility - or light and sustainable means of transport - in and around the city. It does so by providing entrepreneurs with micromobility ranges, but also by connecting its network, connecting the dots. Meanwhile, Martijn Boere already has over 1,000 items live on ANWB Marketplace. An additional sales channel, in addition to his own websites and sales via other platforms. ANWB Marketplace already counts about 20 external sellers since its launch in September and has the ambition to quickly grow into a leading platform in the Netherlands. PENDLR is a partner in micromobility, for all kinds of retailers, including retailers like Martijn who sell online via their own websites but also via platforms. PENDLR can help with a wide range, fast delivery to retailers as well as directly to customers and spotting new opportunities within its network. Do you also want to work with PENDLR? Would you also like to partner with PENDLR and get access to more than 160 different brands and 23,000 unique products? Then become a customer at PENDLR or contact us!
1. Dez. 2024
•Ilse Michiels
•3 Min. Lesezeit
Daily travels in and around the city more flexible, efficient and green. We are your partner in micromobility.