Despite the current challenges in the market, the bicycle industry continues to evolve rapidly. At Eurobike 2025, the international trade fair for bicycles and micromobility, numerous developments came together that show where the future of cycling and smart mobility is heading. Several colleagues from PENDLR were present, and we are pleased to share key insights on sustainability, innovation, and micromobility. Sustainability Becomes the New Standard Brands such as Basil and New Looxs presented their latest collections, featuring fresh designs and clever solutions. Both are making strong efforts to use recycled materials, responding to the growing demand for sustainable alternatives within the micromobility sector. Schwalbe also emphasized sustainability in its latest product range. Selle Royal expanded its Stracciatella line and introduced the new Nivo grips, which offer improvements in both grip and comfort. Sustainability is no longer a niche topic, but a fundamental part of product development across the entire micromobility landscape. Innovation at Brand and Product Level There were many exciting new developments. ABUS introduced two new helmets: the ultra-light and aerodynamic Airbreaker 2.0, and the Taipan, specially designed for gravel riders but also relevant for various forms of micromobility. AXA launched the Atlas, a new generation of ring locks that smartly combines safety with user convenience. Eovolt also made a big announcement: the company will continue under a new name, UTO. Why the change? Because UTO is expanding with its very first non-electric model. The name Eovolt mainly suggested e-bikes, while UTO reflects a broader ambition to reach more people, both with and without electric assistance. The electric version, the UTO PRO20 E-bike (formerly known as Afternoon Pro), won the Eurobike Gold Award in the e-bike category, an important recognition within the micromobility market. Cargo Bikes and Light Electric Vehicles on the Rise Traditional cargo bikes have long been dominant, but now we are seeing a growing number of longtail solutions. These extended bicycles offer a more flexible option: they are lighter, easier to handle, and suitable for various transport needs. Innovations such as smart trailers also allow a standard bike to be temporarily converted into a longtail, giving users additional cargo capacity with minimal investment. At the same time, the supply of Light Electric Vehicles is growing rapidly. These compact, electrically powered vehicles are becoming an important part of the micromobility market. They are designed for efficient urban travel, often without a chain and with a drive-by-wire system. Since they are legally considered bicycles, no driving license is required. This makes them attractive to employers and fleet operators who want to involve a broader group of employees in urban delivery and service tasks. Bicycle Retail Is Visibly Changing One noticeable trend on the Eurobike 2025 exhibition floor was the changing approach to product presentation. In the past, the focus was often on filling the shelves with as many products as possible. Now, more and more brands are choosing to highlight atmosphere, experience, and a strong brand identity. This shift toward storytelling and brand building matches the changing expectations of consumers within the micromobility sector. Micromobility Is Gaining Visibility, Also at Eurobike That micromobility is no longer a niche becomes clear from a strategic change Eurobike will implement from 2026. The familiar trade fair will focus more on the world of sports and performance cycling, while organizer Fairnamic is launching a new specialized event called mobifuture. This new fair will focus entirely on electric micromobility, with special attention to e-scooters, cargo bikes, microcars, and shared mobility solutions. The two fairs will continue as separate brands, but will take place at the same time and at the same location in Frankfurt. This creates a clear distinction: Eurobike will highlight sport, performance, high-tech, and cycling culture, while mobifuture will be the central place for urban and sustainable micromobility solutions. Seizing Opportunities Together The bicycle industry is accelerating. Innovation, sustainability, and flexibility are no longer trends but essential requirements. At PENDLR, we believe micromobility is the key to sustainable transport in cities and beyond. Whether it is about smart parts and accessories, cargo solutions, or the layout of your product shelves, we are your partner in micromobility. Together we make daily commutes more flexible, efficient, and green. The opportunities are here, let us seize them together.
9. Juli 2025
•Bram van Duinen
•4 Min. Lesezeit
Summer marks a season of increased movement, longer days, and new destinations. During these months, there is a growing demand for products that combine comfort, mobility, and flexibility. Whether it’s about functional solutions for the road, travel-oriented mobility products, smart additions to existing gear, or high-quality bike parts and bike accessories – having the right assortment makes all the difference. CHPO – Sunglasses with Style, Vision, and Responsibility CHPO is a brand that brings together functionality, aesthetics, and sustainability. Rooted in Scandinavian design, CHPO blends minimalist shapes with striking color accents, resulting in a collection of sunglasses that look both modern and timeless. What sets CHPO apart is its strong focus on responsible production. Many models are made from recycled materials, and the brand is deeply committed to sustainability and social responsibility. Topeak – Smart Solutions for Every Ride Topeak develops innovative products that respond to the evolving needs of cyclists worldwide. Its extensive range includes compact multitools, bike pumps, and luggage racks, as well as complete systems for bike storage, transport, and maintenance. What all Topeak products share is a focus on ease of use, functionality, and durability. This makes the brand suitable for a wide range of uses – from daily commuting to multi-day trips and sportier rides. For those looking to expand their cycling gear with reliable bike accessories or premium bike parts, Topeak offers a thoughtful selection that combines lasting performance with innovative design. KVISP – On-the-Go Comfort, Designed for Pets Mobility isn’t just for people – pets are increasingly part of our daily and recreational travel. KVISP’s dog baskets are designed to meet this need. They combine Scandinavian design with soft, durable materials and are suitable for both home use and travel. Thanks to their smart size, portable nature, and refined finish, these baskets meet a variety of needs – from car rides to camping trips and city outings. Did you know that Spinder and Pro-User operate under the Tradekar banner? Tradekar is a Dutch company that has specialized in mobility solutions for many years. Drawing on its expertise, Tradekar develops and supplies products that combine safety, convenience, and innovation. This foundation has allowed Tradekar to bring reliable brands to the market for anyone looking to expand their mobility in a smart and flexible way. Spinder and Pro-User are perfect examples: two brands that each contribute in their own way to safe and efficient bicycle transport. Spinder focuses on users who value quality, durability, and ease of use. Spinder’s bike carriers are robustly built, easy to mount, and suitable for various types of bicycles, including e-bikes. Their smart design makes them ideal for both everyday use and holidays. Pro-User is known for its wide range and excellent value for money. The brand offers practical solutions for families, recreational cyclists, and commuters, with carriers that fit all kinds of bicycles – from lightweight city bikes to sportier models. Dahon, Bohlt & UGO – Compact Mobility, Maximum Freedom Folding bikes are playing an increasingly important role in micromobility. They provide an efficient solution for bridging short to medium distances without compromising on comfort or ease of use. The brands Dahon, Bohlt, and UGO serve various segments of this market, from traditional folding models to electric variants with pedal assist. Each bike is designed to be quickly foldable, lightweight, and low-maintenance. These bikes are ideal for intermodal transport, city commuting, vacation use, or as a compact solution for the “last mile.” Combined with matching bike accessories and compatible bike parts, they form a complete mobility system that fits modern needs seamlessly. Reshaping Daily Commutes – Together with PENDLR From sunglasses to folding bikes, from dog baskets to bike carriers – with PENDLR’s product range, you can expand your offering at key moments in the season. As your partner in micromobility, we think along with you, deliver quickly, and help you make daily commuting and recreational use smarter and more attractive – supported by a wide range of bike accessories and bike parts.
19. Juni 2025
•Bram van Duinen
•4 Min. Lesezeit
Father’s Day: The Moment for Innovative Bike Gadgets, Parts, and Accessories Father’s Day is just around the corner – the perfect time to surprise dads with something truly original. Forget the socks and ties this year; go for innovative bike gadgets, bike parts, and bike accessories that suit the modern father who loves technology, convenience, and adventure. Whether he commutes daily, enjoys weekend rides, or simply loves the latest tech, these cycling innovations are guaranteed to impress. Beeline Velo 2: The Minimalist and Smart Bike Computer Cycling navigation has never been this easy and stylish. The Beeline Velo 2 is a compact bike computer with a clear and intuitive display. Instead of a complex map, the screen shows only the direction you need to follow, so you can focus entirely on the road. Using the companion app, you can plan routes and gain insights into your rides. With its rugged, waterproof housing and long battery life, the Velo 2 is ideal for both city rides and long tours – a must-have bike accessory for any cyclist. ABUS Yardo: Fingerprint Bike Lock with Award-Winning Design The ABUS Yardo uniquely combines security and ease of use. This innovative bike accessory uses fingerprint recognition, eliminating the need for keys or codes. You can register up to 20 fingerprints – perfect for families or shared use. With its robust build and weather resistance, the Yardo is ready for any adventure. It’s no surprise that this lock won the 2025 Bicycle Innovation Award, recognizing its smart technology and practical design. A perfect example of how modern bike parts can seamlessly blend design and functionality. CRNK Angler Alpha: Smart Bike Helmet for Style and Safety The CRNK Angler Alpha is an advanced cycling helmet that combines safety, comfort, and technology. Equipped with integrated LED lights, a Bluetooth headset, noise-cancelling microphone, and wireless handlebar control, this helmet is ideal for both daily use and sporty rides. Thanks to its In-Mold construction, it’s lightweight, strong, and well-ventilated. The magnetic clasp, adjustable straps, and replaceable pads ensure optimal wearing comfort. Celebrated for its smart and elegant design – a standout bike accessory for modern cyclists. Optiline: Your Smartphone Safe and Secure in View A phone holder should be sturdy, reliable, and user-friendly – and that’s exactly what Optiline delivers. These high-quality mounting systems ensure your smartphone stays securely attached to your handlebars, no matter the terrain. Ideal for using navigation apps, listening to music, or checking ride stats while cycling. Thanks to its universal design, Optiline fits nearly any phone and handlebar type, and can be installed easily without tools. This bike accessory makes every ride more comfortable and safer. Schwalbe Clik Valve: The New Standard in Valve Technology With the Schwalbe Clik Valve, Schwalbe sets a new standard in valve innovation. This system makes inflating tires easier, faster, and more reliable than ever. The unique click mechanism lets you attach the pump in one simple motion – no twisting or force required, and most importantly: no air loss. The Clik Valve delivers up to 50% more airflow for tubeless tires compared to traditional Presta valves, making the process significantly more efficient. Plus, the design helps prevent wear on the pump head and works perfectly with a special adapter for existing pumps and air stations. An innovation that highlights how smart bike parts enhance both convenience and performance. Smart Bike Parts and Accessories At PENDLR, we believe in the power of innovation in micromobility. Products from Beeline, ABUS, Optiline, and Schwalbe are a perfect match for the growing demand for smart, user-friendly, and sustainable solutions for everyday cycling. These gadgets, bike parts, and bike accessories make cycling safer, more enjoyable, and especially more practical – exactly what your customers are looking for. All these innovative brands and products are available at PENDLR. As a wholesaler in bike parts and bike accessories, we help you enrich your assortment with the latest innovations and solutions in the cycling market. Innovate with PENDLR Want to expand your range with innovative bike gadgets, bike parts, and bike accessories that align with the growth of micromobility? Become a PENDLR customer today!
12. Juni 2025
•Bram van Duinen
•4 Min. Lesezeit
This past Tuesday, we celebrated World Bicycle Day, and with summer holidays approaching, people are once again taking off across the globe. No matter where you go, one thing you’re bound to encounter is micromobility. Bicycles, e-scooters, and other compact modes of transport are universal, but how people use and adapt them varies greatly by culture. From the compact mamacharis in Japan to the spacious cargo bikes in Denmark, every country puts its own spin on micromobility—often enhanced with smart bicycle accessories. Japan: The Quiet Efficiency of the Mamachari In Japan, you see them everywhere: simple, practical city bikes with a wicker basket in front, a child on the back, and often a small bag dangling from the handlebars. The mamachari is the go-to mode of daily transport. Not a luxurious e-bike, but a compact bicycle that gets the job done. What stands out are the small tweaks and bicycle accessories that make life just a bit easier: a foldable footrest for children, rain covers over the seat, wind flaps on the handlebars. Everything is compact, lightweight, and efficiency-focused—true hallmarks of Japanese micromobility. Italy: Elegance on Two Wheels Whether you’re in Rome or Milan, bicycles—and especially e-scooters—are an extension of personal style. Not crowded bike lanes, but winding streets where fashion meets motion. The Italian rider loves smart, sleek bicycle accessories: a slim helmet in a pastel shade, a roomy backpack, a compact phone holder on the handlebars. Everything is designed for both convenience and appearance. Here, micromobility is not just functional—it’s a fashion statement. Mexico City: Biking as a Connecting Mode In the bustling streets of Mexico City, public bike-share systems like Ecobici play a crucial role in micromobility. People use bicycles not only as a primary means of transport but also as a smart link between metro, bus, or workplace. Common sights include compact backpacks and lightweight helmets—essential gear in a city where you’re constantly switching between transport modes. Denmark: The Cargo Bike as a Daily Companion In Denmark, cycling has been woven into everyday life for decades, and especially the cargo bike has become an icon of micromobility. From big cities to small towns, you see them carrying children, groceries, pets, or picnic baskets—often all at once. What makes these bikes so successful isn’t just the bike itself, but the smart accessories that surround them. Waterproof panniers, extra-comfort saddles, and reflective rainwear make cargo bikes fit for every season and purpose. Smart bicycle accessories: Essential Worldwide Wherever your summer travels take you, one thing stands out everywhere: people personalize their bike or scooter with clever additions. Bicycle accessories that make the difference between awkward and smooth, wet and dry, unsafe and prepared. The bicycle is no longer just a basic mode of transport—it’s become a complete package. More and more people are investing not just in a good bike, but in the right solutions to match: from child seats and bags to lights, rain capes, phone mounts, and locks. Micromobility is growing, and with it, the need for comfort, safety, and flexibility. At PENDLR, we understand that. With more than 23,000 products from 160 brands, we offer the right accessories for every form of micromobility, wherever it may be. Want to Help Others Get Moving Too? Micromobility is on the rise, and cyclists around the world are searching for smart, practical solutions to make their rides more flexible, efficient, and eco-friendly. Want to help your customers hit the road with the right parts and accessories? Become a PENDLR partner. That way, you’ll always offer the perfect solution—no matter where the journey leads.
5. Juni 2025
•Bram van Duinen
•3 Min. Lesezeit
For the Day of Creativity, we paid a visit to Bas from Lievens Bikes. At PENDLR, we were curious about the story behind his workshop, where he builds custom bikes tailored to individual needs. How It All Started His love for tinkering began in his youth in Rosmalen. Together with his identical twin brother, he used to fix up mopeds. “We were fifteen and loved nothing more. That fiddling around, improving things with care—that’s just in me.” When he moved to Utrecht for his studies, he had to stop working on mopeds, as hauling one up the stairs to his student room wasn’t really practical. “So I bought a few old racing bikes, hung a bike hoist in my student room, and started working on bikes there. It went so well that I eventually sold half my furniture and turned my room into a mini workshop.” “So I bought a few old racing bikes, hung a bike hoist in my student room, and started working on bikes there.” From Marketing to Wrenches What started as a hobby gradually grew. First through coworkers at his side job at the city theatre, who found out he was repairing and selling bikes. Later, after graduating and working a marketing job at a hospitality wholesaler, he couldn’t quite let go of his passion. “I was earning well, but I still wanted to keep tinkering,” Bas shares. “So I rented an anti-squat property and spent one day a week working on bikes, usually on the weekends.” Eventually, he started getting bold, Bas laughs: “I’d walk into thrift stores and buy up lots of old bikes to fix and sell.” His love for craftsmanship continued to grow, and Bas eventually scaled back his marketing job to four days a week, dedicating one full day to working on bikes. That proved to be a turning point: he registered with the Chamber of Commerce and set up shop at his current location, Vechtclub XL—a creative hub in Utrecht where entrepreneurs support each other. “At some point, I realized: I can actually make a living doing this,” Bas says. “That’s when I made the leap and went all in.” Custom Bikes as an Extension of Identity The love for creativity and custom work started young, but there was another inspiration behind building custom bikes: “I was hugely inspired by that show about OCC Choppers—you know, the guys who built custom motorcycles. I thought: why don’t we do this in the cycling world? You can make a bike just as unique and cool.” “A bike isn’t just a product. It’s an extension of your identity. And that should be visible.” Today, Bas builds bikes entirely based on the customer’s wishes. “From the color to the components—anything’s possible. I love involving people in the process. We grab a coffee, I hear their story, and together we come up with a plan. It works—people love it when their bike becomes a reflection of who they are.” His most unique project? “That was a fixed gear bike with a fully custom paint job. The client had made a kind of childlike drawing in Paint of how he wanted the frame to look. I hired the best paint shop in the country to turn that sketch into a real design—complete with the Lievens logo. I had to modify the frame to allow for a belt drive. That guy’s a GP and now owns three custom bikes from me,” Bas laughs. The City Is Changing—And So Is the Bike Bas sees a clear trend in how people view bicycles. “Bikes are no longer just functional. People want a bike that suits them—it’s become a lifestyle product.” He also sees big changes in urban mobility. “In Utrecht, more and more people are leaving their cars behind. The city is getting congested. Especially downtown, it’s faster to get around by bike.” Bas sees this trend not only among individuals, but also in the business world. “I’m selling more and more Bullitt cargo bikes to contractors and entrepreneurs. They park outside the city and ride in with an electric cargo bike full of tools or products. Perfect.” Delivery services are also catching on. “There are guys who deliver coffee and come to me for a Bullitt. For them, it’s the best way to work efficiently in the city.” Working Together Based on Shared Values To build his bikes, Bas uses high-quality components—and that’s where PENDLR comes in. “I heard about you through another shop. PENDLR is a great supplier,” Bas says. “The prices are fair, delivery is fast—which is crucial for a small business like mine—and the product range is broad and well-organized.” He especially likes the workshop packaging from brands like KMC. “It’s well-priced, not over-packaged, and more eco-friendly. That matches how I want to work.” What he appreciates most is that PENDLR seems to share the same core values: solution-oriented, practical, and service-minded. “You have to surround yourself with people who fit your way of working. That goes for customers, but just as much for suppliers. That’s how you grow together.” “We share the same core values: service-focused, no nonsense, just get things done.” Building More Than Just Bikes Bas’s ambitions go beyond custom bikes. “I want to grow my brand, Lievens. But also: train people. Especially people with a distance to the labor market—teach them the craft, build something together.” He also dreams of having his own building in Utrecht. “A place where people come not just for bikes, but also to connect. A community spot where people enjoy dropping by.” And his own dream bike? Bas chuckles. “I’ve built at least ten dream bikes for myself,” he says with a wink. “But they never stay mine for long—eventually, they end up in the shop and then someone falls in love with one and buys it.” So his dream bike keeps changing—both in form and owner. But he doesn’t seem to mind one bit: as long as he can keep building his dream—and his bikes.
27. Mai 2025
•Bram van Duinen
•5 Min. Lesezeit
Daily travels in and around the city more flexible, efficient and green. We are your partner in micromobility.