PENDLR, powered by Kruitbosch
A new name in the industry? Yes! But we’re far from inexperienced. We've been in the industry for over 70 years, how? We'll tell you all about it.
We proudly belong to Kruitbosch, a seasoned B2B wholesaler in vehicles, parts, and accessories since 1955. Since 2023, we’ve given Kruitbosch Wholesale a new name: PENDLR. This new identity strengthens our focus on micromobility and elevates our wholesale business to new heights.
OVER 70 YEARS IN THE INDUSTRY
When Grandpa Kruitbosch opened his first physical wholesale business in the Netherlands in 1955, the cycling capital of Europe, Kruitbosch grew over the years into a well-known and successful wholesaler in the Netherlands, Belgium, France, Germany, and beyond. Now in its third generation, Kruitbosch has evolved into a thriving family business with over 250 employees, and is the parent company of PENDLR, Cortina, and Hellorider. Want to learn more about Kruitbosch, join our team, or explore our other brands?
The power Kruitbosch brings to PENDLR
PENDLR is part of Kruitbosch, a large family-owned company. When we collaborate, you’ll experience:
A warm family feel
As a customer, supplier, or employee, you’re part of the Kruitbosch family.
Strong collaboration and commitment
We view you as a partner, aiming for a long-term r relationship.
Dutch down-to-earth approach
Honest, professional, and impactful business practices.
Over 70 years of experience
Started in cycling, now expanding into micromobility.
Curious how we can help you grow?
We’d love to hear your questions and learn about the challenges you face in your daily business. Let us know how we can support you best.
MORE THAN A WHOLESALER
YOUR PARTNER IN MICROMOBILITY
Daily city commuting is evolving. New forms of urban mobility are emerging and gaining popularity. Micromobility offers endless opportunities, and we’re here to help you seize them. With our 70 years of experience and passion for bikes, parts, and accessories, we know what’s happening, where the industry is heading, and what your customers need. We provide you with a comprehensive range of products, expertise, service, and support. We are PENDLR, your partner in micromobility.
FREQUENTLY ASKED QUESTIONS
Why is the Kruitbosch wholesale business now called PENDLR?
Since 2023, Kruitbosch's B2B wholesale business has been operating under the name PENDLR. This new brand reflects our focus on micromobility and international growth while continuing to build on more than 70 years of experience within Kruitbosch.
What is the relationship between PENDLR and Kruitbosch?
PENDLR is powered by Kruitbosch and is part of the Kruitbosch organisation. As a brand, we build on Kruitbosch's knowledge, experience and reliability, supporting retailers with innovative mobility solutions and a complete B2B assortment.
What is the Kruitbosch Portal?
The Kruitbosch Portal was the ordering platform used by retailers for many years. Today, this platform is part of PENDLR. Through the PENDLR ordering portal, customers have access to our complete assortment, current stock availability and B2B services. Want to learn more about our Portal?
Where can I find news about other Kruitbosch brands, such as Cortina and HelloRider?
Kruitbosch is the parent company behind several brands, including PENDLR, Cortina and HelloRider. Visit the Kruitbosch website to learn more about these brands, company news and the different activities within the organisation.
I would like to work or do an internship at Kruitbosch or PENDLR. Where can I apply?
Great to hear you're interested! Visit the Kruitbosch website to find our latest vacancies, internship opportunities and more information about working at Kruitbosch and PENDLR.
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We make the daily commutes in and around the city more flexible, efficient and green. We are your partner in micromobility.
