PENDLR becomes the exclusive distributor of WOWOW in the Netherlands
Aug 1, 2025
•Bram van Duinen•2 min. reading timeThe Belgian brand WOWOW, a specialist in visibility and safety for cyclists, walkers, and commuters, has signed an exclusive distribution agreement with PENDLR. As of August 1, PENDLR will take on the exclusive distribution of the WOWOW range for the Dutch market.
Ideal partners
With over twenty years of experience, WOWOW sees PENDLR as the ideal partner to further develop the brand in the Netherlands. "The Netherlands is an important growth market for us," says Alexander Van den Steen, International Sales Manager at WOWOW. "With PENDLR, we have a partner who knows the market inside and out and shares our values around safety and visibility. Together, we can reach and protect cyclists and other road users even better."
"With PENDLR, we have a partner who knows the market inside and out and shares our values around safety and visibility. Together, we can reach and protect cyclists and other road users even better."
Alexander Van den Steen, International Sales Manager at WOWOW
Valuable addition
PENDLR considers WOWOW a valuable addition to its existing offerings for bike retailers and urban commuters. Thanks to a strong dealer network, a focus on brand experience, and support on the shop floor, PENDLR offers the Belgian brand a solid platform to grow in the Netherlands. "We believe that visibility and safety don't have to be compromised, but rather offer opportunities for differentiation in the store," says Ilse Michiels, Brand Manager at PENDLR. "WOWOW combines functionality with surprisingly strong design. This fits perfectly with our mission to make daily commuting in and around the city not only more flexible, efficient, and sustainable but also safer."
Want to add WOWOW to your assortment?
Are you ready to offer your customers the top quality of WOWOW? Then become a customer of PENDLR and add the innovative WOWOW range to your offering.
Together, let's ensure more visibility and safety on the road!
Bram van Duinen
Performance Marketeer
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