100Procentfiets expands ANWB bicycle range with help from PENDLR
Dec 1, 2024
•Ilse Michiels•3 min. reading timeANWB recently launched ANWB Marketplace, its own platform on which external sellers can sell via the ANWB web shop. Looking for sellers to build a good and extensive bicycle assortment with, PENDLR put ANWB in touch with 100procentfiets from Martijn Boere. Meanwhile, more than 1,000 bicycle articles from 100procentfiets.nl are live on ANWB Marketplace, sourced from PENDLR. A fruitful collaboration that gives the use of cycling and micromobility another boost!
A fresh and effective partnership
In early September 2024, ANWB introduced ANWB Marketplace, a new online platform where external retailers and suppliers can offer their products. This provides external sellers with access to ANWB's many customers and it enables ANWB to expand the range of products offered in its webshop. In the search for sellers of bicycle parts and accessories, PENDLR deliberately chose not to start selling to consumers via ANWB Marketplace itself, but instead put forward some of their customers, such as Martijn Boere, owner of 100procentfiets and Bikebudget.nl.
Martijn Boere grew up in a real cycling family. Grandpa, 2 uncles and parents had their own bike shop. Martijn continues the tradition, but in a modern way. He - and a team of driven colleagues - sell bicycle parts and accessories through thematic websites and on platforms, with 100procentfiets and BikeBudget.nl. They do this very successfully and for that they buy from PENDLR.
Connecting the dots
PENDLR's ambition is to encourage the use of micromobility - or light and sustainable means of transport - in and around the city. It does so by providing entrepreneurs with micromobility ranges, but also by connecting its network, connecting the dots.
Meanwhile, Martijn Boere already has over 1,000 items live on ANWB Marketplace. An additional sales channel, in addition to his own websites and sales via other platforms. ANWB Marketplace already counts about 20 external sellers since its launch in September and has the ambition to quickly grow into a leading platform in the Netherlands. PENDLR is a partner in micromobility, for all kinds of retailers, including retailers like Martijn who sell online via their own websites but also via platforms. PENDLR can help with a wide range, fast delivery to retailers as well as directly to customers and spotting new opportunities within its network.
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Ilse Michiels
Brand Manager
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